Digital Ad Specialist - Remote
Company: UNFI
Location: Providence
Posted on: May 3, 2024
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Job Description:
PURPOSE:The Digital Ad Specialist is responsible for the
organization s full cycle support of current and future onsite
digital campaigns. This includes working closely with external
digital partners and Retail Marketing efforts, supporting the
Retail Media Sales Partner and Retail Media CPG Sales Managers.
This position will ensure all required assets from advertisers are
in place in a timely manner to execute their omnichannel media
campaigns without delay, this may include operational tasks such
as: agreements, creative, media briefs, invoices, etc. are
completed on time.This role works directly with Corporate
Merchandising to ensure all corporate Shopper Marketing events are
executed as omnichannel events.ESSENTIAL FUNCTIONS:Job
ResponsibilitiesPrepare and Coordinate Digital CampaignsExecutes
digital campaigns in a timely manner which requires obtaining
necessary creative assets from CPG, providing feedback and creative
approval, and sharing out assets with external digital
partnersCoordinates all digital campaign needed activities such as
agreements, creative, media, briefs, and invoices necessary to meet
deadlinesMaintain Digital Material and ReportingPrepare and
assemble regular digital reporting including monthly recaps of
digital activities for internal teams and customers, POP (Proof of
Performance) for all digital campaigns, represent digital on
monthly Merch callsOperationally ensure that all digital campaign
paperwork (agreements, ecomm uploads, digital coupon forms, loyalty
briefs) get to the appropriate stakeholder and are completed in a
timely manner to not put any campaigns in jeopardyWorks closely
with internal partners and cross functional teams to meet execution
deadlines, prepare reports, and collect relevant dataEducation/
Certifications/or Equivalent combination of education training and
experience:Bachelor s degree in Marketing, Advertising, Business
Administration or Communication a related fieldExperience:Minimum
of 5 years of relevant experience required that can include
marketing, sales3 years of experience must be related to marketing
and/or salesExperience in a matrixed environmentExperience in
performing day-to-day operational activities such as maintaining
information, processing invoices, compiling and coordinating briefs
and approval processes in a timely mannerKnowledge/ Skills/
Abilities:Digital Literacy: Familiarity with digital advertising
platforms, social media, and online marketing tools and an
understanding of how digital media operates in retail
environmentsAttention to Detail: Critical for preparing sales
presentations, analyzing campaign performance metrics, and ensuring
accuracy in client communicationsEagerness to Learn: Crucial for
candidate to demonstrate a willingness to learn and adapt to new
technologies, industry trends, and best practices in retail
mediaStrong Communication Skills: Effective verbal and written
communication skills are essential for interacting with clients,
team members, and other stakeholders in the retail media
industryAnalytical Skills: Needed to interpret data, analyzing
market trends, and understanding consumer behavior, which are
crucial aspects of retail mediaThe above statements are intended to
describe the general nature of the work performed by the employees
assigned to this job. All employees must comply with Company policy
and applicable laws. The responsibilities, duties, and skills
required of personnel so classified may vary within each department
and/or location.All qualified applicants will receive consideration
for employment without regard to race, color, age, religion, sex,
sexual orientation, gender identity or expression, national origin,
disability, or protected veteran status. UNFI is an Equal
Opportunity employer committed to creating an inclusive and
respectful environment for all. - M/F/Veteran/Disability. VEVRAA
Federal Contractor.
Keywords: UNFI, East Providence , Digital Ad Specialist - Remote, Other , Providence, Rhode Island
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